You've seen the videos all over Facebook and other social media: People participating in The Ice Bucket Challenge to raise money and awareness for ALS (amyotrophic lateral sclerosis, aka Lou Gehrig's Disease). A vast array of my Facebook friends participated, too. A few have mentioned making a monetary donation. Fewer still have made an attempt to educate people about ALS in their videos. Most only mention money as a penalty. Most opt for the ice water dousing, though some also donate dollars and get doused.
It took some time for me to figure out why I felt so uncomfortable when viewing these videos. Then it hit me: This challenge isn't really about ALS at all...
