Thursday, April 26, 2012


Day 26 of the WEGO Health Activist Writer's Month Challenge and my assignment is to write a catchy tagline. (You know, like what Mad Men's Don Draper asks Peggy Olsen to do.) By definition, a tagline is a memorable phrase that sums up the tone and premise of a brand. The brand in this case is my blog.

I already had a tagline of sorts: 

"Dealing with the pink elephant in the room

while learning what the "Big C" really means:


Not sure this describes exactly what my blog is about, but it sure makes today's writing task short and sweet! (Sort of like a sip of 60s Seagrams on the rocks...) It also ties in nicely with my blog's "theme song"!


  1. Any excuse to catch a glimpse of Don Draper is fine by me :-) I also love your tagline - pink elephant indeed!

  2. Marie: Yes, it's a good day when Don Draper can be worked into your blog! ;-)

  3. Your tagline really sums up the pinkwashed world that we are trying to transform. Great message! xx


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